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KUALA LUMPUR: Boustead Properties Bhd, which owns The Curve shopping mall in Petaling Jaya, is enhancing the tenant mix in the shopping mall to attract more customers, especially those residing in Selangor.

Chief executive officer Khairul Azizi Ismail said the mall expects monthly average footfall to hit close to one million by year-end compared with the pre-pandemic level of 860,000.

Footfall is defined as the number of people entering a shop or shopping mall and is a key metric for how effectively retail premises are drawing customers.

“The Curve currently has more than 220 tenants which include the 22 new tenants that have signed in the first half this year and we are targeting to bring 10 more new tenants by the end of this year.

The Curve currently has more than 220 tenants which include the 22 new tenants that have signed in the first half this year and we are targeting to bring 10 more new tenants by the end of this year.

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“Therefore, the occupancy rate should be at approximately 93% by the end of 2022, which shows us making good progress by staying resilient and in bringing value and a unique mall experience for our patrons,” he told Bernama.

Khairul noted that during the pandemic, online shopping became the norm due to mall closures and movement restrictions.

However, he said Boustead Properties is optimistic as the monthly average footfall has increased with the reopening of the economy and the country’s transition to endemicity.

“Online shopping has not had a significant impact on shopping physically at The Curve. Plus, malls are considered a great place to gather and connect with family and friends,” Khairul said.

The company believes the outlook for the retail industry will be bright as it has come out of tough times and expects to finish 2022 on a positive note.